BOSS Snowplow | Problems Brand Film

BOSS SNOWPLOW | Client
MORNING WALK | Agency

ANDY RAMSEY | Editor
LINDSEY MARKS | Assistant Editor
NOLO DIGITAL FILM | Colorist
TOM GORTON | Creative Director
STEVE SIMONCIC | Chief Creative Officer
MICHAEL MASON | Sound Design

One of the great things about the team at BOSS Snowplow is that they understand the value of storytelling. Many brands in the space focus entirely on product feature videos aimed at informing contractors about their products. Those are important and we love working on them, but every now and then creative director Tom Gorton has an idea that’s far more abstract, designed to remind the contractor that what they do is important and valued.

This BOSS piece pulls from almost ten years’ worth of video content in the BOSS library to illustrate the challenges that snow and ice contractors overcome every season. These types of projects — the ones that steer clear of the hard sell — are an indication that they “get it” and we’re always thrilled to be able to tell these types of stories with them.