BOSS | The Clock Ticks TV Spot

BOSS SNOWPLOW | Client
MORNING WALK | Agency

ANDY RAMSEY | Editor
TOM GORTON | Creative Director
CHRIS LECLERC | Director of Photography
MIKE MATUSEK / NOLO DIGITAL FILM | Color
WILL WILSON | Copywriter
MICHAEL MASON | Sound Design & Mix

Snowplow drivers are always fighting against the clock. So we wanted to make a spot that honored their commitment to keeping the streets clear and businesses open 24 hours a day. Sound design was a huge challenge on this cut as I needed to source music that kept in perfect time with our clock ticking, but was still on-brand for BOSS and drove the narrative. The cut was designed as a :60 for theatrical pre-roll, but the client requested cutdowns for web, TV, and dealerships after being impressed with the first rough.