Children’s Wisconsin | “Different” TV Spot

CHILDREN’S WISCONSIN | Client
B KRAMER PRODUCTIONS | Production Company

ANDY RAMSEY | Editor
LINDSEY MARKS | Assistant Editor
MATTHEW FILIPEK | Colorist
ADAM RYAN MORRIS | Director
BARBARA KRAMER | Producer

Incorporating real doctors and patients in this spot really helped bring it to life and inject some personality into the concept. The character it adds does wonders to help highlight the specificity and importance of the work that Children’s Wisconsin does in the Milwaukee area. Really enjoyed working with the great footage captured for this spot and finding moments that felt real to help give it some weight without it feeling somber.