JOHN DEERE | Client
R + C | Agency
JASON ZENZ | Motion Graphics
LINDSEY MARKS | Assistant Editor
ANDY RAMSEY | Post Producer
SEAN GATELY | Producer
John Deere’s evolution over the past, oh, hundred years or so is a huge part of why they’ve been a textbook business success story for decades. As in industry leader, their most recent innovations focused on automations have the potential to change the shape of farming forever.
To illustrate what Deere has been working on, our partners at R + C shot and edited some great presentation pieces to show off the new technology. We were brought in to add a level of motion graphics that was in-line with Deere’s latest commercial campaign and had a chance to use some new tools to develop the design and implementation of in-situ graphics ranging from scanning overlays and tracked icons to screen replacement. This was a unique challenge, but the Deere team ended up loving what we did and added more than planned to bring all the presentations in line with the first one we finished.