NEXT Door & Window | DRTV Spots

NEXT Door & Window | Client
HIKE CREATIVE | Production Company

ANDY RAMSEY | Editor
JASON ZENZ | Motion Designer VFX
LINDSEY MARKS | Assistant Editor
MATTHEW FILIPEK | Color
MATT BYORI | Director
MEGAN ST. JOHN | Producer
TOM KINSTLE | DP

The visual concept for NEXT’s 2024 TV campaign required quite a bit of planning and complicated production design that was handled really beautifully by our partners at Hike Creative and director Matt Byori (another longtime collaborator). On the post end of things, that meant we not only had to nail the right timing for rigid TV spot lengths (and rigid turnaround common with these types of direct response spots), but also needed to paint out a good deal of wires and pop stands. All of it came together thanks to a combination of preparation and collaboration between the production and post-production teams, not to mention a great performance by our spokesperson and a clear vision for the spots from the get-go.