SPIRIT HALLOWEEN | Client
HIKE CREATIVE | Production Company
GRAND VISUAL | Installation Designer
ANDY RAMSEY | Editor
JOLIE ROBERSON | Editor / Sound Mix
LINDSEY MARKS | Assistant Editor
JASON ZENZ | Motion Graphics
MATT FILIPEK | Color
MEGAN ST. JOHN | Producer
TOM KINSTLE | Director of Photographer
Grand Visual is known for its eye-catching public transportation installations and Spirit Halloween was the perfect match for their particular brand of engagement. A live video feed of the bus stop exterior simulated a transparent wall looking out to fellow Chicagoans. Add spooky AR elements and you’ve got a recipe for some scares.
We were brought on board by our friends at Hike Creative to handle the post on the BTS video that would also serve as social content for Spirit. We had a ton of fun going through the various reactions to the installation and piecing those together with the technical bits from Grand Visual. Getting a chance to see this display working in the wild was also a rare treat!